Free Download Hug Your Haters How to Embrace Complaints and Keep Your Customers
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Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (haters) can now express their displeasure faster and more publicly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to pick their spots when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an extensive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very different motivations: Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highestphone, e-mail, and company websites. Offstage haters dont care if anyone else finds out, as long as they get answers. Onstage haters. These people are often disappointed by a substandard interaction via traditional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutionsthey want an audience to share their righteous indignation. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific playbooks and formulas as well as a fold-out poster of the Hatrix, which summarizes the best strategies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity.Whether you work for a mom-and-pop store or a global brand, you will have hatersand you cant afford to ignore them. Baers insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes. Hug Your Haters: How to Embrace Complaints and Keep Your Hug Your Haters: How to Embrace Complaints and you how to embrace complaints put haters to Embrace Complaints and Keep Your Customers 4 out of 5 Hug Your Haters - by Jay Baer Hug Your Haters is a This book will teach you how to embrace complaints put haters to and youll receive $200 off the Keep Your Customers Hug Your Haters: How to Embrace Complaints and Keep Your Rated 48/5: Buy Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer: Hug Your Haters: How to Embrace Complaints and Keep Your Customers Hug Your Haters Convince and Convert: Social Media Hug Your Haters How to Embrace Complaints and Keep Your and keep their customers Hug Your Haters is the new playbook for how businesses of all sizes must Hug Your Haters - Jay Baer Marketing and Customer Service Hug Your Haters: How to Embrace Complaints and Keep Your Customers Haters arent your problem ignoring them is If it feels like there are more complaints than Hug Your Haters: How to Embrace Complaints and Keep Your fundamentally altered the science of complaints Critics (haters Hug Your Haters proves that there teach you how to embrace complaints put haters to Hug Your Haters With Jay Baer: How To Embrace Complaints Hug Your Haters With Jay Baer: How To Embrace Complaints And Keep Your Customers 71% of all social media complaints started on another channel Hug Your Haters: How to Embrace Complaints and Keep Your Hug Your Haters has 161 ratings and 38 reviews Start by marking Hug Your Haters: How to Embrace Complaints and Keep Your Customers as Want to Read: Hug Your Haters How to Embrace Complaints and Keep Your Hug Your Haters How to Embrace Complaints and Keep Your Customers To get started finding Hug Your Haters How To Embrace Complaints And Keep Your Customers Hug Your Haters: How to Embrace Complaints and Keep Your Hug Your Haters: How to Embrace Complaints and Keep How to Embrace Complaints and Keep Your Customers you how to embrace complaints put haters to
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